Although responsible companies had already existed for more than a century before, the term Corporate Social Responsibility was officially coined in 1953 by American economist Howard Bowen in his publication Social Responsibilities of the Businessman. KEYWORDS: Perception; Attitude; CSR; China. In 1953, Howard Bowen published his landmark book, The Social Responsibilities of the Businessman. First published in 1953, Howard R. Bowen'sSocial Responsibilities of the Businessmanwas the first comprehensive discussion of business ethics and social responsibility. Bowen defines Corporate Social Responsibility as "The obligation of businessmen to pursue those policies, to make those decisions, or to follow those lines of action which are desirable in terms of objective and values of our society" This constitutes a starting point since which CSR, or Corporate Social Responsibility, has entered the mainstream business agenda.

Bowen’s book was particularly thrust back into the center of CSR scholarship by an article entitled “Rediscovering Howard R. Bowen’s Legacy: the Unachieved Agenda and Continuing Relevance of Social Responsibilities of the Businessman” in the journal Business & … JOURNAL NAME: Creative Education, Vol.4 No.4, April 15, 2013. It created a foundation by which business executives and academics could consider the subjects as part of strategic planning and managerial decision-making.

Magdalena Asamer says: 03.05.2019 at 19:34 . This new edition of the book includes an introduction by Jean-Pascal Gond, Professor of Corporate Social Responsibility at Cass Business School, City University of London, UK and a foreword by Peter Geoffrey Bowen, Daniels College of Business, University of Denver, USA who is Howard R. Bowen's eldest son. The definition is precise and accurately describes the role of CSR, however I would not say that it is “the obligation of businessmen”. An American economist, he’s been credited with coining the term “Corporate social responsibility”. ABSTRACT: The rapid growth of China’s economy is … The idea of CSR gained momentum in the late 1950s and 1960s with the expansion of large ... Howard R. Bowen'sSocial Responsibilities of the Businessmanwas the first comprehensive discussion of business ethics and social responsibility. During one of my Corporate Communications classes we explored this vital aspect of public relations, communications and corporate public image in detail. In 1953, Howard Bowen published his book, Social Responsibilities of the Businessman, and is largely credited with coining the phrase ‘corporate social responsibility’ and is perhaps the Father of CSR. 12 replies. Source: Bowen, Howard Rothmann: Social Responsibilities of the Businessman, Harper, 1953.

Howard R. Bowen (1953) You must be logged in to rate a definition. Social responsibility of the businessman. Thus, initially CSR was in the form of Philanthropy by the Corporates, but after the 1950s, the concept has undergone a sea change.i Archie B. Carroll, who is known for the most comprehensive overview of the definitions of CSR from 1950s through the mid-1990s, credits Howard R. Bowen as the Father of Corporate Social Responsibility New York: Harper & Row. As such, Bowen is often referred to as the father of CSR. Special offers and product promotions. Depending on who you ask, Howard Bowen is widely regarded as the father of modern CSR. Bowen, H. R. (1953). Bowen's book Social Responsibilities of the Businessman in 1953 is the beginning of modem period of literature about corporate social responsibility. AUTHORS: Yiming Wu. First published in 1953, Howard R. Bowen’s Social Responsibilities of the Businessman was the first comprehensive discussion of business ethics and social responsibility.

has been cited by the following article: TITLE: A Survey-Based Discussion on Perception and Attitude towards CSR in China. It created a foundation by which business executives and academics could consider the subjects as part of strategic planning and managerial decision-making.

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